The 2026 Solar
Speed-to-Lead
Benchmark
We submitted real inquiries to 500 solar installers across the US and UK — and measured exactly how fast they responded. The results are alarming.
~8%
of solar companies respond in under 5 minutes
22%
never respond to a web form lead at all
4.5 hrs
average response time across 500 companies
6%
have any automated after-hours response
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What's Inside the Report
50 pages of industry-first data on solar lead response speed — with rankings, benchmarks, and the fix.
How We Ran the Audit
Real mystery shopping. No scraped data. No estimates.
Web Form Submission
We submitted a real solar inquiry form to each company between 10am–2pm local time. We measured time to first response — whether SMS, email, or phone call.
Live Phone Test
We called every company's main listed number on a Tuesday or Wednesday at 11am–1pm. We scored each as: live answer, voicemail, or no answer.
After-Hours Subset
50 companies received a form submission at 8:30pm local time. We measured whether they responded before the next business day — and what method they used.
400 US installers across 14 states + 100 UK installers across 6 regions. All residential solar — no utility-scale, no lead aggregators.
Published by Boltcall
Boltcall is a speed-to-lead platform built specifically for solar installers and other home service businesses. We built this report because the data didn't exist — and because every solar company deserves to know exactly where they stand.
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500 companies audited. Industry first. Download instantly.
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