Score Your Solar Company's Speed-to-Lead
Solar companies lose 78% of deals to slow response times. The average installer takes over 2 hours to call a new lead — but 78% of homeowners hire the first company that calls them back. This free 4-question benchmark grades your lead response process A through F and tells you exactly where you're losing deals.
No signup required to start. Takes 2 minutes.
Average solar installer response time
More likely to qualify a lead called in 5 min vs 30 min
Of homeowners hire the first company that calls them back
Why Are Solar Companies Losing 78% of Their Leads?
A homeowner fills out a solar quote form. Within seconds, that same form data is sent to 3-5 competing solar companies. The first company to call wins the appointment. The others are left with an empty voicemail box.
The top solar companies don't have better salespeople or lower prices. They have faster systems. They respond in under 5 minutes automatically — and follow up relentlessly when nobody answers.
How Do the Top 5% of Solar Companies Respond to Leads?
| Response Time | Contact Rate | Grade |
|---|---|---|
| Under 5 minutes | 78%+ | A |
| 5 – 30 minutes | 40 – 60% | B |
| 30 min – 2 hours | 20 – 35% | C |
| 2+ hours / next day | Under 15% | D / F |
Industry average: 2h 47min. The table above shows where the top solar companies operate — and where most lose.