Answer 8 quick questions. Get your grade — and see how much revenue you're leaving on the table every month.
For plumbers, HVAC, dentists, lawyers, med spas, and every local service business.
Answer Rate Score
How many leads actually reach you
Response Speed Score
How fast you follow up vs. benchmarks
Revenue at Risk
Dollars slipping away every month
The scorecard grades your business across three dimensions: your call answer rate, your response speed, and your lead recovery system. Each area is weighted based on its impact on revenue — answer rate and response time each account for 40% of your score, while your follow-up recovery system accounts for the remaining 20%.
Your "Revenue at Risk" figure is calculated using industry-verified booking rate benchmarks. Businesses that respond to leads within 5 minutes book 73% of them. Businesses that wait an hour book fewer than 1 in 5. The difference between your current response behavior and the 5-minute benchmark — multiplied by your job value and monthly lead volume — is your monthly revenue at risk.
Your results are benchmarked against real performance data from local service businesses across plumbing, HVAC, dental, legal, and home services. An A grade means your lead response system is best-in-class. An F means you are likely losing the majority of leads you generate to competitors who answer faster.
of jobs go to the first business that responds
booking rate when you respond in under 5 minutes
more likely to qualify the lead with a 5-min response vs. 30 min
of calls to local service businesses go unanswered
Here's what each grade means for your business.
Best in Class (85–100)
You answer fast, respond instantly, and follow up with multiple touchpoints. You are likely winning the majority of leads you touch.
Above Average (70–84)
Strong performance overall with 1–2 gaps — likely response speed or follow-up automation — that are costing you some deals.
Average (55–69)
You answer most calls but your response speed or follow-up is inconsistent. You are losing a meaningful percentage of leads to faster competitors.
Below Average (40–54)
Significant revenue is slipping through the cracks. You may be answering less than half of calls or taking hours to respond.
At Risk (0–39)
Your lead response system has major gaps. The majority of leads you generate are likely going to competitors who are faster.
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